Cathy Finley

Cathy Finley is a strategic and operational leader with 25 years of experience scaling teams and brands across complex, high-growth industries. As Vice President and Head of Marketing of Your Behavioral Health, she leads a passionate, high-impact team working to reach and engage individuals in need of behavioral healthcare services.   

Cathy’s career spans leadership roles across behavioral health, AI-powered SaaS platforms, consumer and B2B technology, public service, and consumer packaged goods, with experience building and transforming organizations at every stage – from early-growth teams to large, mature enterprises. She began her career at Procter & Gamble, where she owned full P&L responsibility for $300 million consumer brands.  

Cathy is deeply committed to developing leaders, building capabilities, and empowering teams. She looks for opportunities to leverage AI-based technology to drive impact as well as enhance productivity. She is equally focused on understanding how to authentically engage patients and clients both locally and within their broader communities, ensuring that marketing strategies are not only scalable but also human-centered, accessible and rooted in trust. 

Cathy holds an MBA from Purdue University and a BBA from the University of Texas. She is dedicated to using her expertise to increase accessibility to comprehensive care and empower individuals to achieve lasting wellness. She resides in the warm and welcoming community of El Segundo.